Welcome to PULL and to our blog “influence by design”.
We hope to share our thought leadership, ideas and trends that are influencing the disciplines of marketing and brand development. We want this venue to be a shared experience with our clients and colleagues. A place where we can share some of the latest trends, issues and thinking surrounding the discipline of building brands and creating pull and influence with customers in the marketplace.
PULL is a collective of talented and highly experienced people engaged in enterprise strategy, brand design, corporate and marketing communications. We want this to be two-way conversation, so we look forward to the feedback of others who share our passion for creating value using the discipline of design. In today’s new economy, marketers who understand the inherent power of design to create greater financial value to their brands are usually the category leaders.
Our philosophy for creating value to our clients is based on an idea we call “attraction marketing”. When your competitive advantage is based on the pull and influence of your brand proposition to resonate with customers who value their association and interaction with your brand and sneeze its value to others. We approach every opportunity from this frame of reference.
We look forward to sharing more along the way. Best wishes to you and your continued success in the New Year.
