Welcome to PULL Brand Innovation
Welcome to PULL Brand Innovation.
We specialize in what’s next.
Our purpose is to inspire and guide business leaders and marketing teams of startup and emerging companies to bring new value to the marketplace. We collaborate with them to build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence and engage customers and lead the market, and what it will take for them to get there in the early planning phases of:
launching a new business
introducing new products
transforming brands for the next level of growth
Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand storytelling and marketing communications. Our collective expetise enables leaders of growing companies in consumer products and business-to-business markets to have more clarity, confidence and renewed enthusiasm for making the best strategic and creative decisions that impact their success in the marketplace. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace.
Thomson Dawson
Founder & Managing Partner
“My passion is helping business leaders and their teams create new value and a bigger future.”
Throughout his 25 year business career, Thomson has been a life-long entrepreneur, designer, writer, creative director and brand consultant to global and emerging companies in diverse industries.
His strategic and creative consulting expertise has contributed significant revenue growth to over 125 client organizations in North America and Europe. Thomson has led brand development, corporate identity, product marketing and corporate communication initiatives for such clients as Abbott, Amway, Acura, Brunswick, Coleman, Delhaize USA, Energizer, Fellowes, Haworth, Herman Miller, Hewlett-Packard, Honda, LALAUSA, Jockey, Mannington Flooring, Micron Technology, Steelcase, Volkswagen, Wolverine Worldwide and Xrite Corporation.
In 2008, Thomson formed PULL Brand Innovation, a boutique consultancy specializing in world class brand innovation strategies specifically for venture funded startups and emerging companies in diverse consumer and business-to-business categories.
In association with a select team of seasoned professionals in diverse strategic marketing and creative disciplines, Thomson guides business leaders and their marketing teams to build the early foundations of brand marketing success through issue based brand consulting, strategic workshop facilitation and creative direction for brand development initiatives.
Thomson is a respected writer, speaker and thought leader on brand strategy, brand storytelling, value creation and professional development. Thomson is the editor and curator of the Influence by Design blog from PULL Brand Innovation. He is a co-author of the highly acclaimed Branding Strategy Insider blog, one of the 50 top branding blogs in the world according to Advertising Age. He also writes The White Hot Center, a popular personal and professional development blog for early stage entrepreneurs and solo professionals.
Thomson is a graduate of Ferris University Kendall College of Design in Grand Rapids, Michigan. Thomson lives and works in a small orange grove in beautiful Ojai, California.
