Our clients tell us the remarkable thing about working with us is the confidence they have in making strategic and creative decisions about growing the value of their brands.

Welcome to PULL Brand Innovation

PULL is a collective of experienced and talented people with deep expertise in consumer insight, research, brand management, brand design, corporate and marketing communications. We integrate our diverse experience to help marketing people in consumer products companies gain the velocity to act on their most promising opportunities to grow the value of their brands.  Our clients tell us the remarkable thing about working with us is the confidence they have about making strategic and creative decisions about growing the value of their brands. Our specialized expertise helps our clients achieve greater outcomes in product and brand innovation at the early stages of:

• inventing new businesses
• seeking new opportunities for growth
• introducing new products
• inventing new brands
• bringing new life to existing brands
• merging or acquiring other businesses

I’m delighted to welcome you to our site. It’s my privilege to provide the voice of the “Influence By Design” blog. We hope you find our point of view about building valuable brands useful to you in your work developing and building the value of your company’s brands.  As a result, perhaps you’ll discover how our specialized expertise can help you build the success of your brand. Our purpose here is to start a conversation by presenting ideas on brand innovation that lead the way for you. And by all means, please participate with us through your comments, which are most welcome and much appreciated. Thank you for visiting. We wish you continued success in your product and brand innovation initiatives. If you would like to learn more about PULL, you can contact me directly.

Thomson Dawson, Managing Partner tdawson@pullinc.com