Naming and Identity

WeightWatchers: A Fresh New Look?

by Thomson Dawson

in Design Trends, Naming and Identity

For start-up brands a trademark is tricky business.

by Thomson Dawson

in Marketing and Brand Development, Naming and Identity

The logo rises again!

by Thomson Dawson

in Brand Trends, Design Trends, Naming and Identity

Another big apparel retailer sports a crowd sourced logo. Did you notice?

by Thomson Dawson

in Design Trends, Naming and Identity

What should corporate identity development cost?

by Thomson Dawson

in Marketing and Brand Development, Naming and Identity

Changing on the inside first.

by Thomson Dawson

in Naming and Identity

What’s in a Name-Part III

by Thomson Dawson

in Naming and Identity

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