Thoughts on reinventing Sears.

by Thomson Dawson

in Brand Trends,Marketing and Brand Development

The Last Kodak Moment.

by Thomson Dawson

in Brand Experience,Brand Trends

The paradox of different.

by Thomson Dawson

in Brand Trends,Innovation / Product Development

The logo rises again!

by Thomson Dawson

in Brand Trends,Design Trends,Naming and Identity

Three things enlightened marketers will focus on!

by Thomson Dawson

in Brand Trends

Killing a sacred cash cow to reposition iconic brands.

by Thomson Dawson

in Brand Trends

Private Brands vs. Name Brands: Who’s winning the consumer’s loyalty?

by Thomson Dawson

in Brand Trends

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