Case Study: Spa Ojai Brand Development

We helped this premier spa resort create a private label brand of amenities products capturing the essence of this unique spa experience.


The Ojai Valley Inn & Spa is Southern California’s premier resort, and Conde Nast ranks it in the top ten of all resorts in the US. Known the world over for its serene beauty and restorative powers, Spa Ojai offers guests an uncompromising spa experience.

Collaborating with the Spa Ojai’s executive management, product development and marketing teams, PULL positioned and created a private label brand of spa amenities and apothecary products that help define and capture the essence of the Spa Ojai experience. These first generation spa amenities products were created from exclusive natural formulas and sold exclusively in the retail shops on the property.

This comprehensive  private label brand development program included brand strategy and positioning, brand identity development, retail packaging, point of sale and print and online marketing communications.

Hospitality / Travel
Spa Ojai
/ Ojai Valley Inn
Brand Strategy
Product Brand Development
Retail Packaging
Web Development